The Modern Girl Around the World: Consumption, Modernity, and Globalization

Alys Eve Weinbaum, Alys Eve The Modern Girl around the World Research Group, Lynn M. Thomas, Priti Ramamurthy, Uta G. Poiger, Madeleine Yue Dong, Tani Barlow
Duke University Press, 24 déc. 2008 - 448 pages
During the 1920s and 1930s, in cities from Beijing to Bombay, Tokyo to Berlin, Johannesburg to New York, the Modern Girl made her sometimes flashy, always fashionable appearance in city streets and cafes, in films, advertisements, and illustrated magazines. Modern Girls wore sexy clothes and high heels; they applied lipstick and other cosmetics. Dressed in provocative attire and in hot pursuit of romantic love, Modern Girls appeared on the surface to disregard the prescribed roles of dutiful daughter, wife, and mother. Contemporaries debated whether the Modern Girl was looking for sexual, economic, or political emancipation, or whether she was little more than an image, a hollow product of the emerging global commodity culture. The contributors to this collection track the Modern Girl as she emerged as a global phenomenon in the interwar period.

Scholars of history, women’s studies, literature, and cultural studies follow the Modern Girl around the world, analyzing her manifestations in Germany, Australia, China, Japan, France, India, the United States, Russia, South Africa, and Zimbabwe. Along the way, they demonstrate how the economic structures and cultural flows that shaped a particular form of modern femininity crossed national and imperial boundaries. In so doing, they highlight the gendered dynamics of interwar processes of racial formation, showing how images and ideas of the Modern Girl were used to shore up or critique nationalist and imperial agendas. A mix of collaborative and individually authored chapters, the volume concludes with commentaries by Kathy Peiss, Miriam Silverberg, and Timothy Burke.

Contributors: Davarian L. Baldwin, Tani E. Barlow, Timothy Burke, Liz Conor, Madeleine Yue Dong, Anne E. Gorsuch, Ruri Ito, Kathy Peiss, Uta G. Poiger, Priti Ramamurthy, Mary Louise Roberts, Barbara Sato, Miriam Silverberg, Lynn M. Thomas, Alys Eve Weinbaum


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Table des matières

Collaboration Connective Comparison Multidirectional Citation
Cosmetics Advertising and the Politics of Race and Style
Madam C J Walker and the Recreation of Race Womanhood 19001935
From New Woman to Éclaireuse
5 The Modern Girl and Racial Respectability in 1930s South Africa
Consumption and Contestation of American Modernity
The Indian Modern Girl in the 1920s and 1930s
The Soviet Modern Girl
Colonial Modernity and Mobility among Okinawan Women in the 1920s and 1930s
12 Contesting Consumerisms in Mass Womens Magazines
Advertising and the Sexy Modern Girl Icon in Shanghai in the 1920s and 1930s
14 Fantasies of Universality? Neue Frauen Race and Nation in Weimar and Nazi Germany
Concluding Commentaries

9 Who Is Afraid of the Chinese Modern Girl?
Techniques of Appearing Femininity and Race in Australian Modernity

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À propos de l'auteur (2008)

Alys Eve Weinbaum is an Assistant Professor of English, University of Washington.

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